OUR STORY

Napoleon launched in 2018 as a spare bedroom ‘side-hustle’ by Founder Em Lucin & her dog, also known as the ‘Fur-Ceo’, Mr Napoleon.

The brand started as a Swimwear Label as Em struggled to find bikinis that were high endurance, bold, vibrant & sporty in style. Growing up a swimmer, she felt most comfortable in athletic shaped swimsuits but wanted to add some personality to the market so she could feel ‘sporty & fashionable’ at the same time.

In 2020, the worldwide pandemic lead to a very long, cold, lockdown in Melbourne, Australia. No one needed swimwear because no one could travel. The brand had to flip directions hard & fast if it was going to survive which lead to the introduction of Streetwear & Loungewear.

Our unique designs are anything but basic which catches the attention of thousands, even millions of TikTokers every single day. (If you want views, unbox or pop on a Napoleon! It seems to work for us!!)

Em launched her TikTok channel as a goal to educate others on the challenges of launching your own business with no university education, no money & on the side of working full time. She films packing orders, real behind the scenes footage of her home office & shares helpful business tips. The support received from her audience helped Napoleon grow exponentially in 2021, to where it became a full time hustle!

That brings us to Napoleon Wear. The re-brand. It’s an absolute vibe & dream come true.

The brand’s goal right now is to one, inspire & educate, and two, help our Napoleon Fam to wear their personality.

Be Bold. Be Unique. Be You.

Why blend in when you were born to stand out?

#WEARYOURPERSONALITY #NAPOLEONWEAR @NAPOLEON.WEAR

Thank you for the love & support.

We are so grateful that an actual ‘happy dance’ happens behind the scenes while packing every single order.